| Primary buyer | Fashion brands that design, source and sell through external suppliers | Manufacturers & vertically integrated businesses with owned or controlled factories |
| Platform scope | Apparel PLM, concept to delivery in one platform | PLM + ERP + MES + traceability suite |
| Costing | Retail (RRP margins), import (landed cost) and component costing, with multi-supplier quoting and private negotiationsBuilt for brand-side margin and sourcing decisions | Manufacturing cost tracking; less specialised for brand import costing and quote comparison |
| Supplier collaboration | Unlimited supplier portal: chat, orders, costing, critical path, samples, claims, complianceEnglish & Simplified Chinese | Stronger on internal manufacturing ops; less depth for external supplier-network brands |
| AI | AI assistant queries and acts on live PLM data in plain English | Not a core brand-side conversational PLM assistant |
| B2B portal | Customer portal: self-service wholesale ordering on live data | Not a primary brand-side B2B ordering surface |
| Planning | Planning intelligence: sell-through, WOS, markdown simulation | Focused on production and manufacturing execution |
| Integrations | Adobe Illustrator, Shopify, Xero, NetSuite, B2B eCommerce, REST API for apparel brand workflows | NetSuite connector plus internal ERP/MES integration |
| Compliance | Tier 2–4 supply-chain visibility, audits, certifications and claims, tied to styles and orders | Traceability within manufacturing suite |
| Proof at scale | Boardriders, Champion, White Fox, LSKD, Peter Alexander · 3,500+ suppliers · 900M+ garments | Large manufacturer and integrated-apparel customer base globally |