We didn't change the product. We gave it a name that fits where apparel is heading – and where we've been taking it for twenty years.
Your credentials, your workspace, your styles. Log in the way you always have – nothing to re-register, nothing to migrate.
The people who built this with you – product, support, onboarding – are still here. New name, same partners.
Tech packs, critical path, portals, AI – the PLM you already run is the PLM you'll keep running. Only the name on the door has changed.
For two decades we were 3 Clicks Cloud – apparel-built PLM that brands have trusted from first sketch through to the garment that ships. That product has not changed. The name on it has.
The industry around us has moved on. AI is changing how collections get designed, costed and delivered. After talking with the brands, factories and teams who use the product every day, we wanted a name that felt like the next chapter: one that speaks to the style at the centre of the work, and the chain of people who bring it to life.
StyleChain is that name. Fresh enough for the AI era. Rooted enough that the apparel community still recognises the team behind it. It is still our software. It is still our people. It is a clearer signal of what we stand for – apparel, connected, moving forward.
We waited until the name was properly ours – then we introduced it.
3 Clicks Cloud begins in Australia as apparel-built PLM – designed around styles, tech packs and supplier hand-offs, not retrofitted from generic enterprise software.
The domain gave us a name with room to grow – one that could sit alongside the product and the community around it, rather than describing a click count.
We registered the StyleChain trademark, then began introducing the name after consultation with the industry we serve. A fresh brand for the AI era – built to support the ongoing development of the apparel community.
This wasn't a name cooked up in isolation.
We asked the people who live in the product – designers, developers, merchandisers, and the suppliers on the other side of the portal. They wanted something they could put in front of a new factory or a new hire with pride. A name that felt current, and that left room for the AI-era tools we're building next.
StyleChain is our commitment to keep building for that community: one source of truth for everyone who touches a style, from first sketch to the garment that ships.
What the name change means for your team.
No. StyleChain is the new name for 3 Clicks Cloud – same apparel PLM, same workspace, same data. Your styles, suppliers and orders stay exactly where they are.
No. Use the credentials you already have. Log in the way you always have – both stylechain.com and 3clickscloud.com reach the same platform.
No. Loggia Corp Pty Ltd is still the company behind the platform, Australian-founded and serving apparel brands worldwide since 2006.
It's still a recognised name for the same product. 3clickscloud.com still works. StyleChain is the name we're moving forward with.
We acquired the domain in 2025 and the trademark in 2026. Once the name was properly ours – and after talking with the industry – we introduced it.
No. Contracts, billing, support and your live production data are unchanged. If something looks different, it's the name – not the tool.
More about the company: About StyleChain
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